Elton John Zero | CGI
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Year: 2026
Software: Maxon Cinema 4D | Redshift Renderer | After Effects
This project involved the development of a high-end press image and a WebGL-ready 3D model for the Elton John Zero bottle, created in close collaboration with Fury Studio, who led the creative and art direction.
My role focused on look development, lighting, materials and final rendering, as well as preparing the asset for real-time WebGL use. The goal was to accurately translate the physical characteristics of the bottle, including glass, liquid, foils and embossed details, into both still imagery and interactive environments.
Special attention was given to material response, subtle reflections and surface detail, ensuring visual consistency between the press visuals and the real-time experience. The workflow required multiple refinements to balance realism, performance and visual clarity across different outputs.
A great example of a collaborative process where precision, craft and clear creative direction came together.
